The Social Media Conversation 4 comments

We are witnessing the birth of a revolution.

Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.
-Marshall McLuhan

The 20th century was dominated by mass media. News media told viewers and readers what was important in their world. Entertainment media shaped pop culture. Mass advertising told consumers what to buy.

Today, social media enable users to create content and share it with anyone who cares to listen. As these technologies develop and grow, it allows conversations, not messages, to dominate.

How will this shift in media influence business, politics, marketing, news culture and everything else?