Social Media Matter » Archive of 'Dec, 2008'

Look Before You Leap 9 comments

While this advice from good ole’ Aunt Gertrude may be about as ’sexy’ as she is, it really does make a lot of sense.

Whether you’re cliff diving on the north shore of Oahu (highly recommended), or just launching a social media marketing campaign (a different kind of fun), surveying the scene before taking action is highly recommended.

You may have noticed a lapse in time since my last posting. Or maybe not. In any case, I have been spending a lot of my time testing the waters. For a list of influential blogs that I’ve been reading, take a look at at my ‘Links’ section.

Being relevant to the conversation is not optional.

With that said, please check back for plenty of poignant, witty and terribly relevant posts. Your participation is *highly* encouraged.

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