Look Before You Leap 9 comments

While this advice from good ole’ Aunt Gertrude may be about as ’sexy’ as she is, it really does make a lot of sense.

Whether you’re cliff diving on the north shore of Oahu (highly recommended), or just launching a social media marketing campaign (a different kind of fun), surveying the scene before taking action is highly recommended.

You may have noticed a lapse in time since my last posting. Or maybe not. In any case, I have been spending a lot of my time testing the waters. For a list of influential blogs that I’ve been reading, take a look at at my ‘Links’ section.

Being relevant to the conversation is not optional.

With that said, please check back for plenty of poignant, witty and terribly relevant posts. Your participation is *highly* encouraged.

The Social Media Conversation 4 comments

We are witnessing the birth of a revolution.

Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.
-Marshall McLuhan

The 20th century was dominated by mass media. News media told viewers and readers what was important in their world. Entertainment media shaped pop culture. Mass advertising told consumers what to buy.

Today, social media enable users to create content and share it with anyone who cares to listen. As these technologies develop and grow, it allows conversations, not messages, to dominate.

How will this shift in media influence business, politics, marketing, news culture and everything else?